Bottled water, once synonymous with purity, is now under scrutiny due to increasing recalls and contamination concerns. Notably, Perrier destroyed over two million bottles after E. coli was detected in one of its wells . Simultaneously, studies have uncovered the presence of PFAS "forever chemicals" in various bottled waters across Europe.

For years, bottles with built-in water filters have been the standard for hikers and travellers. But filters can clog, chemicals can alter taste, and boiling takes time. Voxpure offers a smarter alternative: a UV-C self-purifying bottle that destroys 99.99% of bacteria and viruses in just 180 seconds. It’s lightweight, filter-free, USB-C rechargeable, and built for real travel and hiking conditions.

Plastic bottles were once a symbol of convenience — now, they’re a global problem. Over 1 million are sold every minute, with most ending up in landfills or oceans. In the UK alone, billions are used annually, contributing to CO₂ emissions, marine pollution, and rising waste. Bottled water also costs up to 650 times more than tap water.